Regional Attraction – Labor’s Long Term Regional Tourism Strategy

Building Stronger Regions

Tasmania’s reputation as a ‘must see’ visitor destination continues to gain global recognition and by 2020 our state can expect to welcome 1.5 million visitors.

The anticipated growth in visitor numbers will place increasing pressure on Tasmania’s existing visitor services and our ageing tourism infrastructure.

Labor’s long term Regional Tourism Strategy will deliver new investment in regional infrastructure and strengthen Tasmania’s tourism brand through the development of iconic cultural and wilderness experiences.

By supporting income-generating projects like Three Capes, the Cradle Mountain Master Plan Redevelopment and the new Overland Track Revitalisation Project, Labor will deliver new jobs for regional Tasmania and ensure our state stays ahead of the game in a competitive global market.


Funding Our National Parks

This year, two of Tasmania’s most loved national parks, Mt Field and Freycinet celebrate their 100th birthday.

Tasmania’s National parks are loved by locals and admired by visitors. Our unique system of parks and reserves offer significant social, environmental and cultural benefits for our State, they generate income for our economy and create jobs for Tasmanians in regional areas.

Sadly, the Liberal Government’s approach to managing our most important natural and cultural assets has been to increase visitation but decrease funding.

The Government’s short-sighted approach was exemplified by a failed attempt to reduce the size of the Tasmanian Wilderness World Heritage Area.

As Premier and Tourism Minister, Will Hodgman has overseen budget cuts to Parks funding, he attempted to remove the term ‘wilderness’ from the Tasmanian Wilderness World Heritage brand and he unnecessarily opened 4WD tracks in the Tarkine.

There is now an urgent need to enhance the capacity of Tasmania’s Parks and Wildlife Service so we can better manage our rich heritage for generations to come.

Labor’s Ten Year Regional Tourism Strategy will simultaneously enhance Parks and Wildlife Service capabilities whilst developing income generating business models that benefit both the community and the environment.

The Overland Track Revitalisation Project

The Overland Track is an iconic wilderness experience on many walker’s bucket list.

And although demand for the Overland Track experience remains strong many of the existing independent walker huts are reaching the end of their life.

An opportunity exists to dramatically enhance the quality of the Overland visitor experience by revitalising the current network of huts and providing walkers with improved facilities.

An elected Labor Government will invest $8 million dollars to construct new walker huts, renovate existing huts and enhance visitor services.

Labor’s strategic investment will enable more walkers to enjoy the Overland experience without adversely impacting the environment. Increased walker numbers and a modest price increase will provide the state with a full return on its investment.

Redefining the Cradle Mountain Visitor Experience

Cradle Mountain has been the key driver of visitation to the North West Coast for decades. Improving the overall visitor experience at Cradle

Mountain will encourage new and repeat visitation to our most photographed destination.

A Labor Government will allocate $15 million to unleash significant private sector  investment in the development of the new Cradle Mountain transport and visitor infrastructure.

This transformational project will rejuvenate Cradle Mountain as a destination, provide the most sustainable transport experience for visitors and have the least impact on the natural values of the Park.

The Tasmanian Government invests significant funds each year to support the existing shuttle bus system. A more sustainable transport option will alleviate the need for ongoing subsidies and enable the state to recoup its investment in full.

Labor’s Regional Tourism Infrastructure Fund

With 1.5 million visitors expected to visit Tasmania by 2020 and with continued growth expected after that, Tasmania’s regions are under increasing pressure to sustain and deliver quality visitor experiences.

Locations such as Bruny Island, Freycinet and Cradle Mountain are already under significant service and infrastructure pressure and visitors are quickly deterred if basic services such as roads, water, toilets, power, parking, and information are inadequate.

Working in collaboration with regional bodies and communities, Labor will establish a $50 million regional infrastructure investment fund and deliver a strategic framework for future investment.

A New Research and Innovation Platform

Tasmania has a strong foundation of tourism research and has been an innovator and an award winner in nature-based tourism for decades.

Labor’s Long Term Regional Tourism Strategy will bring together the tourism industry, all levels of government and the University of Tasmania in a connected platform to enhance the research capability of the sector and to more effectively utilise the data for product development and innovation.

The ‘Tasmanian Traveller’ Program

Visitors using campers, motor homes, caravans and motorcycles are important contributors to Tasmania’s visitor economy. Touring visitors spend longer in our State and more of their time and money in remote and regional areas.

The ‘Tasmanian Traveller’ Program is specifically designed to improve the visitor experience by tailoring designated touring routes incorporating customised camping facilities.

Based on detailed market research, the Tasmanian Traveller Program will provide a new, world-class interpretative touring experience linking key sites, such as Mt Field, Tasman Peninsula, Freycinet, Bay of Fires, Narawntapu, Tarkine, the West Coast and The Far South.

The ‘Tasmanian Traveler’ Program will be developed using the existing expertise of Tourism Tasmania, Regional tourism organisations and local governments. The program is explicitly designed to attract public – private funding partnerships over
ten years.

Community & Cultural Journeys

Labor’s Long Term Regional Tourism Strategy will target new and developing markets through its Community and Cultural Journey’s Project.

These new experiences will offer visitors intimate and transformational insights into local communities and their local way of life.

To achieve a truly authentic visitor experience, Tourism Tasmania will work collaboratively with regional bodies and local communities eager to tell their story in a unique and connected way.

Community & Cultural Journey’s will target difficult to access areas with small communities and limited visitor experiences on offer. Areas like Tasmania’s West Coast with its many compelling stories, deep rivers, ancient rainforest and stunning coast lines will be a priority for this project.

The Styx Treehouse Trail Concept

Tasmania’s magnificent forest giants need to be explored and experienced in new and exciting ways.

Taking a logging coupe or a regrowth forest and witnessing its transformation into a desirable ecotourism destination is one extremely unique and creative idea.

The development of a Styx/Giants treehouse trail incorporating one, two or more nights aloft in the forest is just one transformational experience included in Labor’s Long Term Regional Tourism Strategy.

Visitors will spend their time with experienced guides exploring the tracks and trails of the Styx and Florentine.  This experience will focus on the forest, the role of the timber industry in Tasmanian society and the transformation of these places into breathtaking wild places.

Tourism Tasmania will collaborate with individuals and local stakeholder groups, including timber communities and environmental organisations, to attract public and private investment.