Tourism

Tasmania’s tourism, hospitality and events sector is a key driver of our economy, a major job creator and an important contributor to the strength of Tasmania’s brand.

The Tasmanian tourism industry delivers an economic benefit to the state of $3 billion annually and provides direct and indirect employment for close to 17 per cent of Tasmania’s workforce.

The Tasmanian hospitality industry is made up of around 2,500 businesses which contribute $480 million annually in wages and contribute $744 million annually to the state economy.

We understand the necessity to provide a pathway into work for Tasmanians who want a career in the sector and we will rebuilt TAFE and the reputation of Drydale. This will give people the chance to get a foot in the door to a job and support growth across the sector.

A majority Labor Government supports the aspiration for Tasmania to become a carbon neutral tourism destination by 2025 and we will continue to support the important cultural events that make Tasmania so iconic as a visitor destination.

Download Labor’s Tourism, Hospitality and Events Package.

Labor’s Tourism, Hospitality and Events Package

Tourism

Increased funding of $18 m for Tourism Tasmania – The State Budget shows Tourism Tasmania’s marketing budget falling off a cliff from 2022/23, with a $6 million cut in annual funding in the forward estimates, as several one-off funding commitments come to an end.

There is a direct correlation between Tourism Tasmania’s destination marketing resources, visitor numbers and flight access into the State, and jobs in the visitor economy. This is one area of government expenditure that generates a direct return to the State through increased economic activity.

TT Line – Tasmania has the advantage of owning the two Spirit of Tasmania vessels and a majority Labor Government will ensure they are working for Tasmanians to maximize the benefit to the state.

We will:

  • Commit to replacement of Spirit of Tasmania vessels as quickly as feasible.
  • Lobby the Federal Government to extend the subsidy for free car travel on the Spirit of Tasmania beyond June 30 to make sure visitors continue to travel to our state throughout winter.
  • Given the shortage of hire cars in the state we need to do everything we can to get people travelling to Tasmania with their own vehicle.
  • Direct TT Line Board to increase the number of day sailings over winter and spring by 30 to support regional tourism destinations that are more heavily reliant on drive tourism.

$2 million King Island and Flinders Island flights – continue to underwrite direct flights from Hobart to each of the islands until March 2022 to support operators during the winter period and enabling operators to be prepared for a busy spring and summer, with the ultimate goal of the flights becoming commercially sustainable.

$500,000 Getting Tourist Rail Back on Track – Tourist and heritage rail can play an important role in the recovery of our tourism sector. Supporting rail projects will create jobs and other new attractions for visitors and locals alike. Labor would appoint a Tasmanian Rail Access Coordinator (TRAC) within the Department of State Growth to progress stalled heritage rail projects.

A majority Labor Government will also:

Progress the Cradle Mountain sustainable transport solution.

Progress the Next Iconic Walk on the West Coast of Tasmania.

Progress real action on Hobart’s Waterfront by activating Macquarie Point.

Progress the T21 Tasmanian Visitor Economy Action Plan 2020-22 – Continue to work with industry on progress as we continue to confront the challenges and disruptions of COVID, rebuild our visitor economy, and lay the foundations for Tasmania’s future tourism development as a carbon neutral destination.

Commit to a Premier for Tourism – The Premier will hold the Tourism Ministry in Government providing whole of government leadership, action as a brand ambassador for Tasmania and action on the priorities for growing our visitor economy.

Maintain the Premier’s Visitor Economy Action Plan (PVEAC)  – we will maintain the model as the principal forum for senior leadership and collaboration across government and industry stakeholders engaged in the visitor economy.

Develop the Future T30 – Commit within the next term of government to develop with industry a new ‘T30’ – a joint industry plan and strategic framework to manage tourism to Tasmania over the next decade.

Hospitality

$3m THAs Strategic Plan and Workforce Development program – Labor recognises the importance of supporting the growth and development of the hospitality industry and we are committed to continuing to fund the Tasmanian hospitality industry’s strategic plan, its programs and initiatives.

$3m Great Customer Experience Program – we will continue to provide funding to support the program’s work right across the state.

$1.5m Clubs Tasmania – we acknowledge the value that Clubs Tasmania represents in supporting the sustainability of Tasmania’s community and sporting clubs and promoting active and healthy lifestyles.

$500,000 Mental Health – we will provide funding to support the continued development and delivery of mental health services to venue owners, operators and their staff as they look to rebuild their businesses and lives in the wake of the Coronavirus pandemic.

A majority Labor Government will also:

Maintain a dedicated Hospitality Unit within the Department of State Growth.

Have a Minister for Hospitality in Government.

Events

$5m Reimagined Events Fund – Labor’s Reimagined Events Fund will support events and festivals to adapt to the changed environment. We will support the iconic events across the state that play an important part of Tasmania’s events calendar. Events including Unconformity Festival, MONA FOMA, Festivale, Falls Festival and Junction.

Backing our Events Continued uncertainty has led to many events being cancelled or scaled back. Labor will give confidence to our events sector, from the Symphony Under the Stars to Festivale by offering to underwrite insurance costs of up to $10,000 so these important events can proceed. Each year, tens of thousands of people attend these events, which injects millions into our economy. With the confidence of the underwriting scheme, event organisers can plan with confidence.

$2m Winning Conference Events for Tasmania The conference and business events sector makes an important contribution to the economy. Labor will provide funding of $2 million to enable Business Events Tasmania to aggressively market Tasmania as a business event destination. This will bring more people to our state and support accommodation, events and hospitality venues.

Tourism and Hospitality

$5M Tourism and Hospitality Contingency Support – There are significant unknowns about what the next 12 months will hold for Tasmanian tourism and hospitality businesses. While businesses have adapted to COVID-19 restrictions, the withdrawal of JobKeeper and the slow roll out of the vaccine will continue to put pressure on the sector. This support will be allocated in the form of grants, fee waivers, bill relief or other assistance as needs arise.

$100,000 Digital Ready program – With the closure of many visitor information centres across the state it is more important than ever that businesses have a digital presence. Labor will boost the Digital Ready Program, with additional funding of $100,000 to help tourism and hospitality businesses build an online presence.

$55 million Jobs and Innovation Fund – This Fund will leverage at least two dollars of private investment for every public dollar spent. Experience with similar programs has demonstrated a return of close to $5 of private investment for every public dollar.

This fund will enable planned investments to be brought forward, prevent investment being delayed due to current economic conditions, and stimulate innovation and new investment.

Funding will be allocated through competitive grant rounds, and priority will be given to investments that will result in business growth and job creation. It is expected to stimulate at least $220 million of business investment and create 1600 jobs.

$18 million Small business support

Small business training – Labor will help small business operators upskill in areas such as accounting, business planning, social media and online marketing, and human resources. Extra support for training will enhance programs offered through Business Enterprise Centres and through face-to-face training in regional areas.

Legal Support for Small Business – Business decisions often need expert advice. Labor will fund free legal advice for small business owners and sole traders on a range of common issues, to support growth and ensure resilience. This will support businesses through periods of change, enable innovation and foster job creation.

Revitalising Main Streets – Reinvigorating town centres in regional areas will attract people to shop and spend, resulting in increased confidence for small business and jobs growth. Labor will match investment in maintenance or upgrade projects that improve the appearance or amenity of shopping, dining and retail precincts. This fund will bring forward investment that may have been delayed due to the uncertain operating environment, and will be open to local government as well as private businesses or property owners.

Cutting the Cost of Doing Business – Labor will help reduce the cost of red tape compliance for small and medium businesses. We will establish a competitive grant fund to help businesses pay for compliance costs such as trade waste, the provision of disability access under the Disability Discrimination Act and other requirements under the Building Code. The grants will cover up to half of the cost of the required upgrades and will support a diverse range of businesses.

Workforce development

Rebuilding TAFE from the Ground Up – Tasmania needs a TAFE system that gives people lifelong skills to get a job and aligns with the needs of industry.

More Teachers, More Relevance – Labor will increase the TAFE teaching workforce by nearly 20 per cent, drawing new teachers and trainers from private and public industry sectors.

Enhancing Regional Delivery – Labor will connect students with training where they need it by creating a TAFE Regional Delivery Fund to deliver training in partnership with relevant local organisations.

Promoting the Value of Vocational Training – Labor will better promote the value of gaining a qualification through Tasmania’s rebuilt and reinvigorated TAFE training system. Enrolling in TAFE and pursuing one of the many respected career paths that follow a TAFE qualification should be highly valued by parents and students alike.

Labor will make TAFE Free – Labor will make TAFE free in areas where there are known skill shortages, including tourism and hospitality.

Creating Pathways to Jobs – More than half of Tasmania’s school leavers are not at work, in training or at university. Labor will create new jobs for career educators in schools and colleges, working with local industry to ensure career programs are regionally relevant, and supporting non-government programs to provide intensive support.

Upgrading our regional tourism icons

$40 million for Transformative ‘Parks for Jobs Now and Into the Future’ – Upgrade of priority regional visitor infrastructure:

North-West: Edge of the World Visitor Infrastructure and Experience Upgrade (Marrawah)  Walls of Jerusalem National Park Camping Upgrade (Meander)

North:  Tamar Valley Wetlands Boardwalk Upgrade (Launceston)  Flinders Island Camping Facilities Upgrade (Flinders Island)  Ben Lomond Visitor Complex (Fingal)

East: Maria Island Master Plan Stage 3 (Triabunna)  East Coast Camping Upgrade and Expansion Project (East Coast)

South: Lake St Clair Lake Walk and Narcissus Hut Upgrade (Derwent Bridge)  Mt Field Arrival Upgrade and Giant Tree Reserve (Maydena)  Tasman Arch & Devil’s Corner Infrastructure Upgrade (Tasman Peninsula)  Remarkable Cave Infrastructure Upgrade (Tasman Peninsula)  Cockle Creek Camp Site Upgrade (Far South)  Reimagining Hastings Caves Master Plan Development (Far South)  Bruny Island Light House Car Park Upgrade (Bruny Island)

Download Labor’s Tourism, Hospitality and Events Package.

Working for Tasmanians to Build Better Boating Facilities

No fishing tax

Labor will stop the Liberals’ plans to introduce a boat fishing levy – in other words, a tax on recreational fishing and boating.

Building better facilities

Labor will provide $2 million for better boat ramps and associated facilities.

This includes toilet facilities at more remote boat ramps including Montagu and Strahan, upgrades to boat ramps like Penguin and fish cleaning facilities where appropriate.

Find out how Rebecca White & the Labor Team are Working for Tasmanians.